EmpowerGen Article on AboutBoulder.com

In the heart of Boulder, a city renowned for its blend of innovation and natural beauty, we have the incredible opportunity to support a young entrepreneur whose mission is to make a global impact. Emma Kraft, a driven student from UC Berkeley and a Boulder native, is leading the charge in creating Coral, a revolutionary sunscreen designed to be beneficial for the ocean ecosystem. On July 15, at Integrated Work in Boulder, we will gather to champion Emma’s inspiring work and call upon our community to support her dream.

Emma’s journey began when she was just five years old, strolling through the Natural Products Expo in her stroller, inspired by her entrepreneurial mother. Growing up amidst the innovative spirit of Boulder and summers by the ocean in Maine, Emma’s love for both the mountains and the sea has driven her to find solutions to environmental challenges. Her dedication led her to Dream Tank at age 12, where she honed her skills and committed to creating products that make a real difference.

During a visit to Hawaii, Emma discovered the devastating impact of conventional sunscreen on coral reefs. This realization sparked the idea for Coral, a sunscreen that not only protects our skin but also contributes positively to the ocean’s health. Emma’s innovative approach goes beyond reef-safe to reef-beneficial, ensuring that every swim can help restore our precious marine ecosystems.

Emma’s passion and determination are evident in her numerous accomplishments. Now entering her senior year at UC Berkeley, she has developed Coral with the support of leading scientists, secured a patent-pending formula, and assembled a formidable advisory team. Her mission is to raise $13,000 for the R&D grant phase to finalize product development and continue her groundbreaking research.

I am honored to be one of the three female social entrepreneurs supporting Emma at this event through my youth-focused work at Dream Tank and Teens and Parents On Track, along with Vicki Nichols Goldstein (Inland Ocean Coalition) and Jennifer Simpson (Integrated Work). We believe in her vision and are committed to helping her succeed. Boulder, known for its strong community spirit and commitment to sustainability, is the perfect place to rally support for Emma’s cause.

Emma’s words resonate deeply: “If one drop of sunscreen can create such a significant problem for the ocean ecosystem and for our skin, then let’s change the formula and make sunscreen part of the solution.” Her innovative mindset and dedication to environmental sustainability are what we need in today’s world, where stress, anxiety, and negativity often overshadow hope and progress.

We invite the Boulder community to join us on July 15 to support Emma Kraft and her pioneering work with Coral. This event is more than just a fundraiser; it’s a call to action to invest in the future, to believe in the power of small wins, and to inspire hope in our youth. Together, we can turn the tide and create a ripple effect of positive change.

To attend this special event and be part of this transformative movement, please RSVP HERE.

To request more information or a meeting with Emma, EMAIL HERE.

To Contribute to Emma’s Coral Campaign for R&D funds, DONATE HERE.

Let’s show our support for Emma and the next generation of innovators who are determined to make the world a better place.

In hope and solidarity,

Heidi Cuppari

EmpowerGEN Column Past Articles Here

Limited Space. RSVP HERE